In January 2025, Dynasty Brush, and our parent company, FM Brush Company, were proud exhibitors at Creativeworld 2025 in Frankfurt am Main, Germany! Jacqueline Mink, Director of Retail Sales & Advertising at FM Brush Company, offers insight into how celebrating community and creativity made this year’s show a success.
For 25 years, FM Brush has proudly participated in Creativeworld Frankfurt, a premier international trade show where we connect with worldwide customers, explore global market trends, and showcase our latest innovations. It’s also a great opportunity for our New York and Thailand teams to unite, reinforcing the collaboration that drives our success.
This year, we presented a comprehensive range of brushes, from fine art—watercolor, oil, art education, and avant-garde—to our most recent innovations. We also highlighted our dual manufacturing capabilities and the latest in our SGS certifications, including ISO 14001 (responsible environmental management), SGS ISO 9001 (Quality Management System), our Smeta/Sedex membership (Social and Environmental Certification), our Ecovadis membership (Performance in environmental impact, labor, and ethics), and participation in Creativeworld’s Ethical Style accreditation.
Showcasing New Innovations
One of the show's highlights was the launch of our Interlock Bronze Short Handle brushes. The long-handle version has been a popular choice among artists, but we recognized the demand for a short-handle option, offering closer canvas interaction and greater maneuverability. Made with interlocking multi-diameter synthetic fibers, this brush provides medium/strong tensile strength and performs beautifully with oils, acrylics, gouache, and inks.
We also showcased EvoART, a dynamic brush series that blends the snap of red sable with the absorbency of blue squirrel. This innovative brush program captured significant attention at the show, reflecting our commitment to high-performance tools for artists. This unique synthetic, developed by FM Brush Company, is only available in the Dynasty brand!
This year, we featured Black Steel, a strong leader in the Dynasty lineup. This long-handle brush series is a favorite among plein air painters, thanks to its matte ferrule and matte handle, which prevent glare while painting in sunlight. With a super-strong synthetic bristle that mimics the durability of natural hair, Black Steel is designed for heavy mediums, including heavy-bodied acrylics and fluid stroke work, making it an essential tool for artists who demand both strength and finesse.
A Creativeworld Showstopper
Adding a fun and engaging element to the event, our Black Steel Graphic backdrop became the "Dynasty Red Carpet" photo spot, drawing in customers new and old for social media-worthy snapshots. Even the Dynasty team got in on the action—a great way to celebrate our community and creativity!
We’re grateful for another successful year at Creativeworld and look forward to continuing our mission of delivering the finest brushes to artists worldwide.
Until 2026, see you in Frankfurt!
Next up is Creativation by NAMTA in Seattle, Washington, April 6-8, 2025, Booth No. 1512!
Pictured at Creativeworld 2025 are Jeff Mink, President & Chief Executive Officer of FM Brush Company, Inc., and Napat Wongsai, Managing Director of FM Brush Thailand Co. Ltd.
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