Friday, December 15, 2017

Behind the Scenes: A Look At Our Techno-Synthetic Brush Video

Back in September we had Dynasty Artist Tracy Moreau in New York with us for a variety of in-store demonstrations. While Tracy was here and with the help of Gregory Mink, our Vice President of Sales, and Tony Martin from Make Nice Media, we were able to create a video about some of our Techno-Synthetic brushes and the Art Station. Settle in and learn all about our Kalel, Faux Kolinsky, Faux Squirrel, and our Black Gold brushes!

Here are some words from our Director of Cosmetic & Retail Sales, Jacqueline Mink Cooper, about the process of making a demonstration video such as this one:

"It was a fantastic week working and watching artist Tracy Moreau demo the Dynasty brushes. We were able to illustrate different elements of the Dynasty lines in real time. We also introduced new brushes Kalel and NY Sable to the Dynasty family. Tony Martin, from Make Nice Media spent several days filming our in-store events. Tony is a creative marketing communications pro with over 20 years of experience in digital video production, social media, PR and relationship management. He was able to capture the important aspects of the brushes, our artist, the stores, the customers and the FM Brush Company in a unique and creative way. So much of what we do, even in our business model, gets a creative bent. We strive to support the stores and the sales staff that carry our products and educate the consumer as to why Dynasty brushes are distinctive, all while having some fun! I look forward to more events like this in the future!"

Tony Martin from Make Nice Media captures Dynasty Artist Tracy Moreau's paint process.

Tony Martin from Make Nice Media lines up a shot at the Art Station for one of our video shoots.

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